Some pretty big news on the Augmented Reality gaming space today. Ogmento Inc. has closed $3.5 million in Series A equity financing to expand its AR game platform and its operations in New York and Los Angeles. The round was led by Chart Venture Partners with participation from CNF Investments and other private investors. Perhaps the reason this is most significant is that this appears to be the first time such a company has received significant venture funding.
So far Ogmento has developed AR experiences for Penguin Publishing, SAP, Orange Telecom, Smith and Nephew, and PBS, and is doing games with CPG, and other sports enterprises.
Chart has already made investments in hardware and software areas related to AR so this closes the loop quite nicely.
Matthew McCooe of Chart Venture Partners and Joe Del Guercio of CNF join Ogmento’s board, along with founders Brad Foxhoven, Brian Selzer, and Inbar. Cole Van Nice, a partner with Chart, will also join Ogmento’s management team.