Apps

Adobe rolls out Photoshop and Premiere Elements 2023 with AI-powered features

Comment

photo illustration of an Adobe logo
Image Credits: Pavlo Gonchar/SOPA Images/LightRocket / Getty Images

In a bid for the TikTok, YouTube Shorts and Instagram Reels crowd, Adobe today announced updates to Photoshop Elements and Premiere Elements — its lightweight photo and video editing software bundle — that focus on improving the audio track selection and adding artistic effects to videos. Photoshop Elements 2023 and Premiere Elements 2023 also add AI-powered features, including auto reframing and “smart” trimming to the mix of editing options, as well as new web and mobile companion apps plus full support for Apple’s M1-based devices.

In Premiere Elements 2023, there’s over 100 new audio tracks and slideshow templates in “a range of modern looks and themes,” Adobe says — and effects inspired by famous works of art. Users can tap AI to automatically bring together scenes based on the style of their videos, or use tools to reduce noise in low-light videos and resize the videos for social channels while keeping the key parts of the footage in the frame.

Elsewhere, Premiere Elements 2023 ships with a feature that turns a series of photos or videos into a stop-motion movie. An arguably more useful capability allows users to select a specific object or area of a video and apply an effect that tracks throughout, like brightening the subject or blurring the background.

Adobe Elements 2023
Adding motion to a still photo with Photoshop Elements 2023 Image Credits: Adobe

On the Photoshop Elements 2023 side of things, Adobe introduced the ability to turn a photo into a GIF or MP4 — users can simply select an area to add motion in any direction and at any speed. New collages are in tow as well, as are Guided Edits, a collection of over 60 step-by-step editing workflows that add particular elements to photos and slideshows. For example, with Guided Edits, users can create the illusion of depth in any photo by framing the subject with overlays like flowers, leaves and grass and adjusting the blur or adding a vignette.

As with previous releases of Photoshop Elements, Photoshop Elements 2023 lets users remove objects using the corresponding brush, select subjects of photos with a click and optionally replace backgrounds. Built-in facial feature touch-up options can open closed eyes, turn smiles into frowns, fine-tune face tilt, smooth skin and more, while the collage generator — as the name suggests — can generate collages of photos in combination with videos.

Companion apps for both Photoshop Elements 2023 and Premiere Elements 2023, in beta to start (and only in English), let users upload photos and videos from an Android phone, edit them on desktop or the web, and then access, view and share them back on the phone. Adobe says that the companion apps will be updated throughout the year with new features and 2GB of cloud storage and will remain available to licensed Elements users.

Adobe Elements 2023
Creating collages in the Photoshop Elements 2023 companion web app Image Credits: Adobe

Last but not least, Adobe said that Photoshop Elements 2023 and Premiere Elements 2023 benefit from performance improvements focused on M1 compatibility. Photoshop Elements now runs up to 45% faster on M1 Macs while Premiere Elements is around 70% faster, Adobe claims.

Photoshop Elements 2023 and Premiere Elements 2023 are available for purchase for $99.99 each or bundled for $149.99.

More TechCrunch

Private social networking is making a comeback. Gratitude Plus, a startup that aims to shift social media in a more positive direction, is expanding its wellness-focused, personal reflections journal to…

Gratitude Plus makes social networking positive, private and personal

With venture totals slipping year-over-year in key markets like the United States, and concern that venture firms themselves are struggling to raise more capital, founders might be worried. After all,…

Can AI help founders fundraise more quickly and easily?

Google has found a way to bring a variation of its clever “Circle to Search” gesture to iPhone users. The new interaction, launched in January, allows Android users to search…

Google brings a variation on ‘Circle to Search’ to iPhone users

A new sculpture going live on Wednesday in the Flatiron South Public Plaza in New York is not your typical artwork. It combines technology, sociology, anthropology and art to let…

Always-on video portal lets people in NYC and Dublin interact in real time

Apple’s iPad event had a lot to like. New iPads with new chips and new sizes, a new Apple Pencil, and even some software updates. If you are a big…

TechCrunch Minute: When did iPads get as expensive as MacBooks?

Autonomous, AI-based players are coming to a gaming experience near you, and a new startup, Altera, is joining the fray to build this new guard of AI agents. The company announced…

Bye-bye bots: Altera’s game-playing AI agents get backing from Eric Schmidt

Google DeepMind has taken the wraps off a new version of AlphaFold, their transformative machine learning model that predicts the shape and behavior of proteins. AlphaFold 3 is not only…

Google DeepMind debuts huge AlphaFold update and free proteomics-as-a-service web app

Uber plans to deliver more perks to Uber One members, like member-exclusive events, in a bid to gain more revenue through subscriptions.  “You will see more member-exclusives coming up where…

Uber promises member exclusives as Uber One passes $1B run-rate

We’ve all seen them. The inspector with a clipboard, walking around a building, ticking off the last time the fire extinguishers were checked, or if all the lights are working.…

Checkfirst raises $1.5M pre-seed to apply AI to remote inspections and audits

Close to a decade ago, brothers Aviv and Matteo Shapira co-founded a company, Replay, that created a video format for 360-degree replays — the sorts of replays that have become…

Controversial drone company Xtend leans into defense with new $40 million round

Usually, when something starts to rot, it gets pitched in the trash. But Joanne Rodriguez wants to turn the concept of rot on its head by growing fungus on trash…

Mycocycle uses mushrooms to upcycle old tires and construction waste

Monzo has raised another £150 million ($190 million), as the challenger bank looks to expand its presence internationally — particularly in the U.S. The new round comes just two months…

UK challenger bank Monzo nabs another $190M as US expansion beckons

iRobot has announced the successor to longtime CEO, Colin Angle. Gary Cohen, who previous held chief executive role at Timex and Qualitor Automotive, will be heading up the company, marking a major…

iRobot names former Timex head Gary Cohen as CEO

Reddit — now a publicly-traded company with more scrutiny on revenue growth — is putting a big focus on boosting its international audience, starting with francophones. In their first-ever earnings…

Reddit tests automatic, whole-site translation into French using LLM-based AI

Mushrooms continue to be a big area for alternative proteins. Canada-based Maia Farms recently raised $1.7 million to develop a blend of mushroom and plant-based protein using biomass fermentation. There’s…

Meati Foods bites into another $100M amid growth to 7,000 retail locations

Cleaning the outside of buildings is a dirty job, and it’s also dangerous. Lucid Bots came on the scene in 2018 with its Sherpa line of drones to clean windows…

Lucid Bots secures $9M for drones to clean more than your windows

High interest rates and financial pressures make it more important than ever for finance teams to have a better handle on their cash flow, and several startups are hoping to…

Israeli startup Panax raises a $10M Series A for its AI-driven cash flow management platform

The European Union has deepened the investigation of Elon Musk-owned social network, X, that it opened back in December under the bloc’s online governance and content moderation rulebook, the Digital Services Act…

EU grills Elon Musk’s X about content moderation and deepfake risks

For the founders of Atlan, a data governance startup, data has always been at the heart of what they do, even before they launched the company. In fact, co-founders Prukalpa…

Atlan scores $105M for its data control plane, as LLMs boost importance of data

It is estimated that about 2 billion people, especially those in lower- and middle-income countries, lack access to quality and affordable essential medicines. The situation is exacerbated by low-quality or even killer…

Axmed raises $2M from Founderful to streamline drug supply chains in underserved markets

For decades, the Global Positioning System (GPS) has maintained a de facto monopoly on positioning, navigation and timing, because it’s cheap and already integrated into billions of devices around the…

Xona Space Systems closes $19M Series A to build out ultra-accurate GPS alternative

Bankruptcy lawyers representing customers impacted by the dramatic crash of cryptocurrency exchange FTX 17 months ago say that the vast majority of victims will receive their money back — plus interest. The…

FTX crypto fraud victims to get their money back — plus interest

On Wednesday, Google launched its digital wallet in India with local integrations, nearly two years after the app was relaunched as a digital wallet platform in the U.S. As TechCrunch exclusively reported last month,…

Google Wallet is now available in India

Bluesky has launched a new product roadmap for the coming months. The decentralized social network said on Tuesday that it is planning to introduce direct messages, support for videos, improved…

Bluesky to add DMs, video support and in-app custom feed curation

Samsung Medison, a medical device unit of Samsung Electronics that specializes in developing diagnostic imaging devices, said on Wednesday it plans to acquire Sonio, a Paris-based startup that makes AI-powered software…

Samsung Medison to acquire French AI ultrasound startup Sonio for $92.7M

Kyle Kuzma is a lot of things. He’s a forward for the Washington Wizards NBA team and a 2020 NBA champion. He’s also a style icon — depending on who…

NBA champion Kyle Kuzma looks to bring his team mentality to Scrum Ventures

Ofcom is cracking down on Instagram, YouTube and 150,000 other web services to improve child safety online. A new Children’s Safety Code from the U.K. Internet regulator will push tech…

Ofcom to push for better age verification, filters and 40 other checks in new online child safety code

Lipids are fatty, waxy or oily compounds that typically come in the form of fats and oils. As a result, they are heavily used in the production of beauty products,…

After a $20M Series A funding, Germany’s Insempra plans eco-friendly lipid production

Tesla CEO Elon Musk has said that lidar sensors are a “crutch” for autonomous vehicles. But his company has bought so many from Luminar that Tesla is now the lidar…

Tesla is Luminar’s largest lidar customer

U.S. realty trust giant Brandywine Realty Trust has confirmed a cyberattack that resulted in the theft of data from its network. In a filing with regulators on Tuesday, the Philadelphia-based…

Brandywine Realty Trust says data stolen in ransomware attack