PornHub, a popular site that features people in various stages of undress, saw 33.5 billion visits in 2018. There are currently 7.53 billion people on Earth.
Y’all have been busy.
The company, which owns most of the major porn sites online, produces a yearly report that aggregates user behavior on the site. Of particular interest, aside from the fact that all of us are horndogs, is that the U.S., Germany and India are in the top spots for porn browsing and that the company transferred 4,000 petabytes of data, or about 500 MB, per person on the planet.
We ignore this data at our peril. While it doesn’t seem important at first glance, the fact that these porn sites are doing more traffic than most major news organizations is deeply telling. Further, like the meme worlds of Twitter and Facebook, Stormy Daniels and Fortnite made the top searches, which points to the spread of politics and culture into the heart of our desires. TV manufacturers should note that 4K searchers are rising in popularity, which suggests that consumer electronics manufacturers should start getting read for a shift (although it should be noted that there is sadly little free 4K content on these sites, a discovery I just made while researching this brief.)
Need more frightening/enlightening data? Here you go.
Just as ‘1080p’ searches had been a defining term in 2017, now ‘4k’ ultra-hd has seen a significant increase in popularity through-out 2018. The popularity of ‘Romantic’ videos more than doubled, and remained twice as popular with female visitors when compared to men.
Searches referring to the dating app ‘Tinder’ grew by 161% among women, 113% among men and 131% by visitors aged 35 to 44. It was also a top trending term in many countries including the United Kingdom and Australia. The number of Tinder themed fantasy date videos on the site is now more than 3500.
Life imitates art, and eventually porn imitates everything, so perhaps it’s no surprise to see that ‘Bowsette’ also made our list of searches that defined 2018. After the original Nintendo fan-art went viral, searches for Bowsette exceeded 3 million in just one week and resulted in the release of a live-action Bowsette themed porn parody (NSFW) with more than 720,000 views.
Bowsette. Good. Moving on.
The Bible Belt represented well in the showings, with Mississippi, South Carolina and Arkansas spending the most time looking at porn. Kansas spent the least. Phones got the most use as porn distribution devices and iOS and Android nearly tied in terms of platform popularity.
Windows traffic fell considerably this year, while Chrome OS became decidedly more popular in 2018. Chrome was popular when it came to browsers used, while the PlayStation was the biggest deliverer of flicks to the console user.
Porn is a the canary in the tech coal mine, and where it goes the rest of tech follows. All of these data points, taken together, paint a fascinating picture of a world on the cusp of a fairly unique shift from desktop to mobile and from HD to 4K video. Further, given that these sites are delivering so much data on a daily basis, it’s clear that all of us are sneaking a peek now and again… even if we refuse to admit it.
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