Wired Senior Editor Michael Copeland is joining venture firm Andreessen Horowitz. We’ve confirmed with the VC firm that Copeland will be leading Andreessen’s new ‘content strategy.’
Prior to joining Wired, Copeland was a Senior Writer at Fortune and was previously also a Senior Writer at Business 2.0 covering the VC world. Additionally, he held editorial positions at Red Herring, the Venture Capital Journal, the Washington Post and was a reporter for the Oakland Tribune, Orange County Register, and Philadelphia Inquirer.
It’s unclear what A16Z’s content strategy is yet, and we’re told that details are still being ironed out. Additionally, Copeland will be part of the marketing team.
Clearly this is part of A16Z’s strategy of being full-service VC agency that provides more than just a check. The firm has staffed up in recruiting, marketing, financial services, business development and more. Last year, A16Z brought on former Twitter employee Elizabeth Weil as a partner on the Market Development team, as well as Wildfire-exec Tom Rikert to help lead the deal and research team on enterprise deals. The firm is staffing up with the best talent from every area of the startup and technology world.
There are a lot of directions A16Z could go with a content strategy, including creating more its own content (all of the investment partners currently blog), and also helping create content for portfolio startups.
Also worth noting, fellow VC firm Sequoia recently brought on WSJ alum Ben Worthen to lead its content efforts.